Complete Guide to Buying Diamonds 2019 | Best Place To Buy Diamonds (2023)

Complete Guide to Buying Diamonds 2019 | Best Place To Buy Diamonds (1)* Last Update December 2021

In 2022 not much changed about where to buy the best diamond for an engagement ring. The only thing that changed is the age of people who buy diamonds.

With school debt a major issue, and changing motivations for millennials, it seems this generation prefers to spend money on traveling and a meaningful wedding, not so much on expensive decoration.

What does this mean for diamonds? Well, millennials are still buying diamonds…but not just for their engagement. Instead, they’re also buying the precious piece of jewelry to celebrate their own achievements in life.

(Video) Diamond Shopping 101- Diamond Buying Guide on how to buy diamonds online.

Most couples who choose to purchase a diamond ring for their engagement are in their 30s. That’s when disposable income is easier to come by.

Complete Guide to Buying Diamonds 2019 | Best Place To Buy Diamonds (2)With technology continually improving the industry, including 360°-diamond viewing and purchasing tools, online shopping is now the most efficient and convenient way to get your hands on diamond jewelry.

Today, we want to provide brilliant advice, so you’ll know what to expect from online vendors and how you can get the best value for your money. In addition to that, we will also provide general online retail advice and show you the best places to buy diamond rings online in 2019!

Best Place to Buy Diamonds: Key Features

Knowing where to buy diamonds can be difficult, and many shy away from the process altogether. But this doesn’t need to be the case. In order to get a good deal we advise looking for the following features:

Diamond Imagery – Know What You Buy

Complete Guide to Buying Diamonds 2019 | Best Place To Buy Diamonds (3)Ever heard the phrase ‘never buy a diamond blindly’? This still applies. If a vendor doesn’t offer pictures and videos, click away immediately. These days, the very best vendors will have high-resolution pictures and 360-degree HD videos. This is especially important when buying diamonds within the VS2 to SI2 clarity range. Before buying from a diamond retailer, spend some time looking at every detail; from the way it sparkles to inclusions in unfavorable places that take away from the beauty of a diamond.

Remember, even the best grades offer varieties so diamonds with brilliant symmetry and cut can have a different appearance. With pictures and HD videos, the best diamond stores will allow you to assess everything before purchasing.

While on this note, we also recommend looking for ASET and Idealscope images. With these, you’ll see light performance data which can be very useful when comparing one to another.

AGS or GIA-Graded Diamonds

Complete Guide to Buying Diamonds 2019 | Best Place To Buy Diamonds (4)In terms of the finer details, you should always look for the stamp of approval from two of the most reliable grading labs: AGS or GIA. With this, you know you’re getting certified diamonds and can have confidence in your purchase.

(Video) Diamond Shopping 101/Diamond Buying Guide And Tips.(How to get the best deal on a diamond) - 2020

Save Money With This Trick

Have you ever been to a physical jewelry store and been surprised at the price of everything? Well, this is normally because of their high operating costs paying for the selection of diamonds. The cheapest way to buy diamonds will be online. In fact, experts believe we can save between 30% and 70% when purchasing a diamond online. That’s because online retail stores have much lower operating costs compared to brick-and-mortar stores.

Wide Selection of Ring Settings and Diamond Cuttings

The best places to buy diamonds will allow customers to see how their diamond will look in a ring setting. Look for a vendor that has different metal types, designs, and various other preferences. Good examples include James Allen and Brian Gavin and Blue Nile.

Return Policy – Know The Rules

Finally, how long do you have to return the diamond? Is the return shipping cost covered? Before spending any money, make sure you know how you stand with returns. With the right diamond vendor, they’ll do everything they can to help you.

Best Place to Buy Diamonds in the World

*Last Updated December 2019

James Allen: Best Diamond Store

Complete Guide to Buying Diamonds 2019 | Best Place To Buy Diamonds (5) James Allen: Best place to buy diamonds in 2019[/caption]

For the best place to buy diamonds, James Allen not only offers 360-degree diamond display technology but also allows customers to view the diamond in 40x magnification.

With this in mind, you’ll get a view of your chosen diamond you wouldn’t even achieve in a physical store. After choosing a diamond and ring setting, James Allen will show you a real-life video in 360-degree to view it, too.

Moreover, the James Allen website also allows customers to see what their chosen diamond shape will look like on an animated hand. In addition, just like Brian Gavin, ASET and Idealscope images allow for a direct comparison between diamonds.

(Video) 5 Tips When Buying Diamonds - Save lots of Money When Diamond Shopping

Earlier, we mentioned the importance of return policies and conditions of purchase and James Allen has potentially the best in the industry.

With James Allen, you’ll have free return shipping in the US…something that can cost up to $100 with other retailers. How are they able to offer this? In truth, we think it’s because their return rate is so low (they don’t get many returns!). Other features include:

  • Ring building
  • Magnified photographs
  • 24/7 customer service
  • Lifetime warranty on all jewelry purchases
  • Free engraving (laser inscribing)
  • Clever diamond search tool
  • 100% full refund in the first 30 days

Whiteflash: Customer Service Experts

Complete Guide to Buying Diamonds 2019 | Best Place To Buy Diamonds (6) Whiteflash Diamond Online Shop

Last but not least, we recommend to check out Whiteflash who specializes in the best cut possible. This includes heart and arrow diamonds. Perhaps most popular is their ‘A Cut Above’ collection which boasts the highest quality in the industry. Just like with the other two vendors, you can get started with ASET and Idealscope images.

Additionally, this guide wouldn’t be complete without mentioning their supreme customer service. Plenty of prospective customers have noted Whiteflash’s willingness to go above and beyond; in many cases, they’ve even sent a Sarin report which explains precise measurements of every crown and pavilion angle (rather than average measurements from AGS and GIA reports).

Other Whiteflash features include:

  • Free shipping (all over the world!)
  • One-year buy-back guarantee
  • 100% lifetime trade-up policy
  • Brilliant selection of ring settings for brands such as Verragio, Ritani, and Tacori
  • Six-time winners of ‘Winner of Distinction’ and an A+ BBB rating

Brian Gavin: Five Generations of Perfection

Complete Guide to Buying Diamonds 2019 | Best Place To Buy Diamonds (7) Brian Gavin Online shop[/caption]

Found in South Africa, Brian Gavin doesn’t compromise on quality and offers cut proportions and symmetry that match the very best diamonds on the planet.

(Video) How to Choose a Diamond: Four-Minute GIA Diamond Grading Guide by GIA

In addition to this, all diamonds in the Brian Gavin line have been handpicked which means they’ve been approved by Gavin himself. If you’re searching for the best place to buy loose diamonds, this may be the right place (alongside Blue Nile, of course!).

With hearts and arrows diamonds, Brian Gavin’s diamonds are known for their brilliant light performance and symmetry. Moreover, they offer their signature diamond, which is called Brian Gavin Blue.

For those looking for fancy colored diamonds, this one has a blue fluorescence. Although fluorescence is perceived as a “defect” it has no severe visible impact on a diamond and can save you some money (some say up to 15%).

Why choose Brian Gavin? All in-house diamonds have ASET ((Angular Spectrum Evaluation Tool) and Idealscope images so you can choose the diamonds with strong light performance. Other features include:

  • Personal checking by Brian Gavin
  • Huge collection of hearts and arrows diamonds
  • Opportunities for custom design
  • 360-degree videos
  • 15-day inspection period
  • 100% lifetime upgrade policy
  • Great customer service team and reputation


If you were wondering where to buy diamonds before this guide, we hope you’ve got all the answers you need now.

In this guide, we took you through important considerations to make before choosing a vendor as well as three of the best vendors in the industry.

In 2019, many of this year’s trends are set to continue and common themes include ethics and technology. However, there are two themes that have always been important when it comes to diamonds and this still remains; authenticity and value.

With the best diamond stores, they’ll encapsulate all four and you can enjoy your diamond for many years to come! Feel free to check out my blog post about diamond color 🙂

(Video) How To Buy Loose Diamonds For Your Jewelry Business


Where is the best place to buy diamonds? ›

We highly recommend James Allen and Blue Nile for almost all purchases of loose diamonds. Outside of these two, Abe Mor, Brian Gavin and Leibish & Co are all great niche options if you're looking for rare and unique diamonds (Abe Mor), high-quality cuts (Brian Gavin) or Fancy Color diamonds (Leibish).

Are the diamonds sold at Costco of good quality? ›

Overall, Costco diamonds are of decent quality and offer great value, as long as they're GIA certified. You can find a ring for 50% less than at other big-name jewelry stores. But compared to online retailers, Costco cannot match their selections, customization, or service.

Whats the cheapest way to buy a diamond? ›

A savvy buyer can save money on engagement rings and other diamond jewelry — up to 50% — by avoiding big box jewelry stores. The best place to buy diamonds for cost-conscious romantics is a jeweler based exclusively or primarily online, like James Allen, Blue Nile, or Clean Origin.

Is it cheaper to buy diamonds online or in store? ›

In most cases, engagement rings are 30-40% cheaper online than they are in physical stores. Because of the way diamonds are sold and distributed, diamonds are less expensive for online vendors. By shopping online, you'll get a large selection of conflict-free diamonds and beautiful settings at competitive prices.

Which type of diamond is best to buy? ›

For diamonds over 2 carats, a clarity grade of VS2 or higher is the safest bet for avoiding any signs of visible inclusions. In diamonds between 1 and 2 carats, clarity grades of SI1 or better will not have inclusions easily visible to the naked eye.

Are Zales diamonds low quality? ›

Zales diamonds are low quality and they capitalise on the naivety of buyers and the popularity of their name. Whiteflash, James Allen and Blue Nile all offer large inventories of quality diamonds, complete with high-res imaging/video and diamond certificates.

Is Walmart diamonds good quality? ›

The diamond rings sold at Walmart are consistently made with low quality diamonds, lower grade metals and do not have reliable 3rd party grading reports from GIA/AGS.

What's better than diamond but cheaper? ›

Moissanites or white sapphires are most comparable to a diamond. While there are visible differences, these gems will look the closest to a diamond while offering a more affordable price. These stones are also high on the Mohs scale of relative hardness, making them suitable for everyday wear.

What should I avoid in diamonds? ›

They include abrasion, burn marks, extra facet, lizard skin, natural, nick, pit, polish lines, rough girdle, scratches and surface graining.

How can you tell a high quality diamond? ›

How to Tell if a Diamond is High Quality
  1. GIA Certification. The easiest method is to see if the diamond is GIA-Certified. ...
  2. Carat Weight / Size. Size is the easiest visual indicator and weight can be accomplished with a scale. ...
  3. Color. The idea with color is diamonds is simply this: we don't want any. ...
  4. Cut. ...
  5. Clarity.
20 Nov 2018

What are the 4 things to look for in a diamond? ›

Whether you are looking to purchase your first piece of diamond jewelry or you need a refresher on how diamond quality is assessed, it is important to consider the "four C's" of diamonds: carat, color, clarity, and cut.

What is the cheapest 1 carat diamond? ›

A 1 carat diamond costs between $2,000 to $20,000. The cost depends on the quality of the stone and how well cut is. In general, we recommend the best value to be somewhere between $4,500 - $6,000. This is where you can find a good balance of quality, beauty, and price.

What color of diamond is the cheapest? ›

To group the colors based on prices the relatively affordable colored diamonds are grey, brown and fancy yellow. Going to mid ranging prices it can be an intense and vivid yellow diamonds and orange diamonds. A group higher in prices are pink, purple, violet, green and blue diamonds. Which are already very very rare!

How much should diamonds actually cost? ›

The average price can range from $1,500 for a 0.5-carat diamond to $21,000 for a two-carat diamond. The truth is that answering this question is not easy because the price of a diamond can vary depending on a number of factors, including Clarity, Color, Cut, Carat, Shape and Fluorescence.

When's the best time to buy a diamond? ›

The Best Time to Buy Diamond Jewelry
  • Black Friday. No sales list would be complete without mentioning Black Friday. ...
  • Cyber Monday. As you can tell, November is sounding more and more like a great time to buy diamonds. ...
  • Christmas Holiday. The Holiday season certainly sees lots of sales. ...
  • Mother's Day.

Is it a good time to buy diamonds now? ›

Both rare and commercial-grade diamonds are fantastic investments in 2022. Whether you choose to buy a diamond engagement ring or invest in rare diamonds, you won't regret the decision. Unlike silver or gold, all diamonds are unique. They come in different clarity levels, cuts, and sizes.

Can you negotiate on a diamond? ›

It is indeed completely appropriate to negotiate the price of any piece of jewelry. Jewelers know this and will expect it. That being said, it's important to note that the commercial jewelry chain stores (and brand name jewelry stores) will almost always immediately shoot down your negotiating attempts.

What are the 4 types of diamonds? ›

Diamonds are separated into five types: Type Ia, Type Ib, Type 1aB, Type IIa, and Type IIb. The impurities measured are at the atomic level within the crystal lattice of carbon atoms and so, unlike inclusions, require an infrared spectrometer to detect.

How many carats is a good diamond? ›

"Most women think of two carats as a decent-size diamond, with a typical color clarity ranging from VS1-VS2, F-G color. [D is colorless.] A noticeably big diamond will be three carats and above.

What Diamond color is best? ›

D color diamond is the highest grade and is extremely rare—the highest color grade that money can buy.

Who is better Kay or Zales? ›

BOTH of these retailers are quite similar. In fact, they share a parent company (SIGNET). However, Kay Jewelers tends to have a wider selection of engagement rings and customization options, PLUS a better overall online purchasing experience.

Is Jared low quality? ›

Jared Jewelers is a respectable stocker and supplier of jewelry. However, their products come with a hefty price tag without offering more in terms of quality – similar products can be bought elsewhere for far lower prices.

Does Kay Jewelers have real diamonds? ›

Diamonds from Kay Jewelers do not come with a reliable certification, such as a certificate from GIA or AGS. It should seriously be considered since it could mean that the quality is lower than claimed by the store.

Is Costco diamonds are real? ›

Costco offers our members high quality jewelry at an exceptional value. Our team of GIA Graduate Gemologists inspect every diamond to ensure it meets Costco's strict quality standards. We only sell natural and untreated diamonds.

What size diamond is the best value? ›

0.90 Carats

Almost one carat, 0.90 cts is a popular choice for those looking to save on a one-carat diamond. Unless someone's measuring your diamond, they'll never know that it's below 1.00 ct, and the jump in pricing at the one-carat mark makes this diamond weight appealing to those looking for savings.

Is Costco diamonds are GIA certified? ›

Buying Diamonds at Costco

At Costco, we base our strict standards for diamonds on those set by the renowned Gemological Institute of America (GIA).

How can you tell that a diamond is real? ›

If you have a loose diamond to test, fill a regular glass about ¾ of the way full with water. Gently drop the diamond into the glass. If the diamond sinks to the bottom, it's real. If it floats at the surface or just underneath, it's likely a fake.

Does a white sapphire sparkle like a diamond? ›

Do White Sapphires sparkle like Diamonds? No. White Sapphire's sparkle is a silvery white-gray, whereas Diamond's sparkle is rainbow colored with some white mixed in. This is due to Diamond's high refractive index and dispersion (two measures for how a gemstone handles light).

What sparkles more than a diamond? ›

In general, moissanite may have more brilliance than a diamond. “It has more fire and brilliance than any other gemstone, meaning it has more sparkle,” reveals O'Connell. “Because moissanite is double refractive, it is cut differently than diamonds to enhance the sparkle.”

What can ruin a diamond ring? ›

Take Your Diamond Off When…
  • Gardening.
  • Lifting weights.
  • Participating in sports.
  • Swimming.
  • Doing any kind of construction or work with tools.
  • Any prongs holding it in become damaged.
  • Applying lotion.
  • Cleaning with chemicals.
4 Jun 2018

What can destroy a diamond? ›

Much like everything else on earth, diamonds can be damaged and even destroyed. Diamonds are the hardest mineral on earth. In fact, you can only cut into rough diamonds with other diamonds and diamond dust.

Who Cannot wear diamonds? ›

If your zodiac sign is Aries, Pisces or Scorpio, you should not wear the diamond because according to astrology, diamonds can bring disharmony to your life. Diamond is the gemstone for those who are born under Virgo and Libra as it bestows good luck and prosperity.

Is VS1 or VS2 better? ›

What do the numbers 1 and 2 mean? A VS1 diamond has slightly fewer and smaller inclusions than a VS2 diamond. In other words, a VS1 diamond is slightly better than a VS2 diamond.

What is the classiest diamond cut? ›

A heart-cut diamond is one of the best diamond cuts you can purchase if you're seeking a unique engagement ring that stands out among the rest. Heart diamonds maintain the brilliance and scintillation of the pear cut while incorporating hints of an oval.

How much is a 1 carat flawless diamond worth? ›

How much is a 1 carat flawless diamond? Because flawless diamonds are so rare, the cost of a well-cut 1 carat round cut with a G-H Color ranges from $6,100 to $9,000. Larger flawless diamonds are even more rare, and their prices match that level of rarity.

Are F color diamonds good? ›

The F color diamond is the last quality in the colorless range. It has an unnoticeable color tint that affects the diamond's sparkle. It is an excellent balance of the highest quality range and value.

What shape diamond holds the best value? ›

Since a round diamond is thought to hold the most value when compared to the other shapes, it will almost always be given a higher price than any other shape with similar clarity, color, and carat weight.

Is VS2 clarity good? ›

Diamonds with a VS2 clarity grade offer you the best balance of beauty and affordability. We think they are the best diamond value. Buying a diamond that has a lower clarity grade but still no eye-visible inclusions will leave more money in your budget to buy a larger, more beautifully cut diamond.

Will diamond prices go down in 2022? ›

After a peak in the warmer months, prices will begin to fall, eventually stabilizing just in time for holiday buying. The exception to ever-rising diamond prices is with lab-grown stones. With plenty of supply on-hand, lab-grown diamond prices will continue to drop.

What size diamond is considered big? ›

For the average person in the U.S., any diamond at least between 2 and 2.4 carats is considered “big,” i.e., way more than enough.

How much is a 2 carat diamond worth? ›

On average, you can expect the cost of a 2 carat diamond to widely vary depending on its shape, cut quality, clarity, color, and whether it's a naturally mined or lab diamond. The varying cost can range from $5,000 to $50,000 or more.

What is the prettiest diamond color? ›

Best diamond color based on GIA standards

According to that GIA standard, the "best" diamond color is D. (Read more about D color diamonds here.) D color diamonds are the equivalent of IF or FL grade diamonds on the clarity scale — they're very rare, and their price definitely reflects that.

What color diamond sparkles the most? ›

Because diamonds reflect white light, colorless diamonds produce the best sparkle and fire. In fact, the more color a diamond has, the less likely it is to reflect white light. And as a result, will produce less sparkle. A D-color diamond is the highest quality, and will offer the greatest sparkle.

What diamond shape is most expensive? ›

Round brilliant cut diamonds are easily the most expensive diamond shape. In part, that's because round is the most popular diamond shape. More than half of all the diamonds sold today are round diamonds. This incredible popularity means that diamond miners and retailers can charge more for such an in-demand shape.

Are diamond prices going up in 2022? ›

Updated Tuesday, November 1, 2022, diamond prices moved LOWER by an average of 1.0% in October 2022. The average price per carat of all diamonds in our database was $12,419.90, down from $12,665.44 a month ago. Less than 0.50 ct. 0.51 to 0.99 ct.

Do diamonds lose value quickly? ›

Like a car, a diamond is a depreciating asset since it loses a large portion of its value the second you buy it. Think about gold and silver. The market for them is very liquid and fungible since you can store coins, sell them at any time or even trade them later on.

How much is a 1.5 carat diamond worth? ›

A 1.5-carat diamond can cost anywhere between $5,000 and $35,000. The cost depends on the quality of the stone and how well cut it is. In general, the best value to be somewhere between $8,000 and $12,000.

Are Zales diamonds real? ›

All lab-created diamonds areindependently certified, designating its cut, color, clarity and carat size and may be used for insurance purposes. Zales' lab-created diamonds are also laser inscribed, indicating they are lab-created diamonds.

What time of year is best to buy a diamond? ›

The Best Time to Buy Diamond Jewelry
  • Black Friday. No sales list would be complete without mentioning Black Friday. ...
  • Cyber Monday. As you can tell, November is sounding more and more like a great time to buy diamonds. ...
  • Christmas Holiday. The Holiday season certainly sees lots of sales. ...
  • Mother's Day.

What time of year are diamonds the cheapest? ›

When are Engagement Rings the Cheapest? Engagement rings are cheapest twice a year, during the off-peak summer season and also during the busy promotional months of November – December. The ultimate shopping hack is to first determine where you want to shop and then find the best deals based on that location.

Are the diamonds at Walmart real? ›

Walmart does sell real diamonds. However, they typically sell commercial grade (the crummy stuff). From the information you've provided, it seems about right for a commercial grade in gold. Please understand that this type of item is a step above costume jewelry.

Are diamond prices going up or down in 2022? ›

Updated Tuesday, November 1, 2022, diamond prices moved LOWER by an average of 1.0% in October 2022. The average price per carat of all diamonds in our database was $12,419.90, down from $12,665.44 a month ago. Less than 0.50 ct. 0.51 to 0.99 ct.

Do diamonds lose value with age? ›

"A diamond retains its value because there is a finite supply," he said. "The basic laws of supply and demand maintain that as demand increases, value goes up. With lab-grown diamonds, there is an ever-growing supply but not an overwhelming demand.

Can you negotiate at diamond stores? ›

Tip 1: Everything in a jewelry store is negotiable. Big or little purchases, depending on the size of the purchase, you could save between 15-50% just by negotiating.

How do you save money on diamonds? ›

Top Ways to Save Money on an Engagement Ring
  1. Set Your Limit.
  2. Watch Out for High Interest Rates.
  3. Know the Return Policy.
  4. Get Your Ring Insured.
  5. Shop With a Reputable Vendor.
  6. Stick to Certified Diamonds (GIA or AGS)
  7. Focus on Quality (Specifically Cut)
  8. Evaluate Your Diamond in Relation to its Setting.

How much is a 1 carat diamond worth resale? ›

Note the range for all qualities of 1-carat stones range from $2,473 to $12,317 for a perfect, colorless 1-carat diamond. Note these are retail prices for loose, 1-carat diamonds sold to buyers. Resale prices will be much lower. One-carat diamond resale value: $1,036 to $5,946, depending on clarity, color and shape.

Which diamonds hold their value? ›

Since a round diamond is thought to hold the most value when compared to the other shapes, it will almost always be given a higher price than any other shape with similar clarity, color, and carat weight.

What diamonds increase in value? ›

What Diamonds Appreciate In Value? Truly rare diamonds. Certain rare fancy colored diamonds such as red, blues or pinks of exceptional quality and/or carat weight can increase in value. The same applies to exceptionally rare, high quality, large white diamonds with perfect color, cut and clarity grades.


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